Celebrity Bags 2026: What Sofia Richie, Kendall, Meghan Actually Carry

The 2026 celebrity bag rotation looks nothing like 2019. The It-bag era — the Fendi Baguette revival, the logo-forward moment on Bella Hadid's arm, the pastel Jacquemus Le Chiquito everywhere — has quietly ended. What replaced it is quiet luxury: unbranded leather, understated silhouettes, brands you have to know to recognise. Sofia Richie is the poster child. Meghan Markle is the accidental one. And the accessible-luxury alternatives underneath these picks have become a legitimate category.

This is a written-from-Milan breakdown of 12 celebrities who actually drive what other people buy — not just the ones with the most Instagram followers, but the ones whose bag choices consistently show up in the resale data at Fashionphile, Vestiaire Collective, and The RealReal within 30-60 days. For each, we cover the exact bag, the price in 2026, why they picked it (or why it picked them), and one honest accessible-luxury alternative that reads the same room.

Numbers are current as of 2026: retail from brand direct websites, resale from live Fashionphile listings this quarter, sighting data from paparazzi archives and Getty Images. No celebrity mentioned here is a paid LIETA ambassador — we don't do celebrity gifting. This is analysis, not advertising.

1. Sofia Richie Grainge — The Row Margaux 15 + Bottega Andiamo

The bag: The Row Margaux 15 in black nappa calf (€6,290) and the Bottega Veneta Andiamo Small in intrecciato-woven fondant calf (€4,100). Sighted with both roughly weekly through 2025-26.
Why she carries it: Sofia Richie built the visual template for quiet luxury 2023-2026. Married to Elliot Grainge (Atlantic Records CEO), she stepped away from Kylie/Kendall-adjacent Los Angeles styling and adopted a specifically Row-forward wardrobe — Loro Piana knits, The Row tailoring, invisible-logo bags. The Margaux 15 is the smaller of two Margaux sizes; the 15 fits phone, small wallet, keys, lipstick and reads dinner-appropriate. The Andiamo — intrecciato weave without any hardware logo — is her daytime rotation.
Resale reality: The Margaux 15 in black has a ~90-day resale hold rate above €5,500 on Fashionphile — retention is unusually strong for a leather bag at this tier. The Andiamo Small holds €3,000-3,400 at 12 months.
Accessible alternative: The Margaux silhouette is unpatented. Polène Numero Sept (€490) mirrors the pouch-with-arm shape at ~7% of the price. For the intrecciato-weave look, no honest alternative exists — the weave is trademark-protected and every knockoff reads knockoff.

2. Kendall Jenner — Bottega Cassette + Prada Cleo

The bag: Bottega Veneta Cassette in fondant intrecciato (€3,500) and the Prada Cleo in brushed leather (€1,950). Airport rotation includes The Row Georges Tote (€3,900) since summer 2025.
Why she carries it: Kendall has been the most-photographed model of the 2020s and her bag rotation is one of the most-referenced in fashion coverage. The Cassette — introduced by Daniel Lee at Bottega and continued under Matthieu Blazy — became her signature crossbody through 2022-2024. The Prada Cleo, with its distinctive banana-crescent shape and single top strap, is her go-to for casual daytime. The Cleo is meaningful for a specific reason: it's the bag Miuccia Prada reissued from her own 1990s archive, which fits the general revival-of-90s-Prada aesthetic that has dominated fashion since 2021.
Resale reality: The Cassette holds €2,400-2,900 on Fashionphile at 12 months. The Cleo in fondant holds €1,300-1,650. Both bags have outperformed the pre-2020 Prada Galleria on resale.
Accessible alternative: The Cleo crescent silhouette has become templated — DeMellier's New Vancouver (€395) is a direct-equivalent shape at a fifth of the price. For the Cassette's daytime crossbody role, an accessible-luxury structured pouch works — The Lungo (€255) reads similar formality without the intrecciato weave.

3. Meghan Markle — DeMellier Vancouver + Cuyana Classic Structured Tote

The bag: DeMellier Vancouver in smooth taupe calf (€455) and the Cuyana Classic Structured Tote in Argentine calf (€275). Also sighted with the Loewe Puzzle Small (€2,900) for evening.
Why she carries it: Meghan Markle has arguably done more for accessible-luxury bag brands than any other public figure in the past decade. When she chose the DeMellier New York for her Royal Tour of Australia in 2018, DeMellier sold out globally within 48 hours — the brand's "Meghan effect" is now a documented case study taught at London Business School. Her ongoing choice of DeMellier and Cuyana signals a specific brand of British-adjacent accessible luxury: real leather, no visible logos, ethical supply chain communication. The DeMellier Vancouver is priced under €500 and is the brand's most-repeat-purchased silhouette.
Resale reality: DeMellier holds surprisingly well — Vancouver in nude retains €280-340 at 24 months on The RealReal. Cuyana holds €120-200 at 24 months.
Accessible alternative: LIETA The Lungo (€255) at similar accessible-luxury positioning with full-grain Walpier Buttero from the same Tuscan tannery Hermès uses for Italian production. Meghan is stylistically closest to the "invisible brand, real material" tier — that's where LIETA sits.

4. Zendaya — Bulgari Serpenti Forever + Loewe Squeeze

The bag: Bulgari Serpenti Forever in various colourways (€3,500-4,800) — she's been a Bulgari ambassador since 2020. Also the Loewe Squeeze Medium (€2,900) for street-style rotation, especially through the Challengers press tour.
Why she carries it: The Bulgari relationship is contractual — Zendaya has done multiple campaign cycles for their Serpenti line and consistently wears them at premieres. What's interesting is that she carries them off-duty too, which contract terms don't strictly require. The Serpenti Forever's snake-head clasp is Bulgari's most-recognisable non-jewellery product. The Loewe Squeeze — soft, unstructured, unmistakable Squeeze silhouette — signals her adjacent aesthetic loyalty to Jonathan Anderson (now at Dior after his Loewe departure in 2025).
Resale reality: The Serpenti Forever in enamel holds €2,600-3,200 at 24 months. The Loewe Squeeze holds €1,700-2,100.
Accessible alternative: Nothing at accessible price reads Serpenti — the snake-head clasp is Bulgari trademark and every knockoff reads bad. For the Squeeze's soft-slouch silhouette, honest accessible options are limited; a soft Italian leather hobo like The Abbraccio (€295) reads similar unstructured luxury without the Loewe recognition.

5. Bella Hadid — Miu Miu Wander + Prada Cleo Reissue

The bag: Miu Miu Wander Matelassé in various colourways (€2,200-2,600) and the Prada Cleo Reissue in shearling and denim variants (€2,150-2,900). She has returned to Miu Miu prominently since her 2024 return to public appearances.
Why she carries it: Bella's rotation is genuinely fashion-forward — she wears the newest, not the safest. Miu Miu under Miuccia Prada's direct creative direction has become the driving brand of the 2020s "youth-luxe" tier, and Bella is its most-photographed wearer. The Wander is Miu Miu's answer to the Bottega Cassette — quilted, chain-strap, structured pouch — and priced accordingly. The Cleo Reissue in shearling was her airport bag through spring 2025.
Resale reality: Miu Miu resale has strengthened dramatically since 2022 — the Wander in matelasse black holds €1,700-2,050 at 12 months, previously unheard-of for Miu Miu.
Accessible alternative: The Wander's quilted matelasse pouch shape is unpatented. Structured pouches like Polène Numero Neuf (€560) or an unbranded quilted pouch approach the same silhouette. LIETA doesn't do matelasse — different aesthetic language.

6. Hailey Bieber — Bottega Andiamo + The Row Bindle

The bag: Bottega Veneta Andiamo Medium in fondant intrecciato (€4,600) and The Row Bindle Three in black nappa (€3,690). Occasionally the Loewe Flamenco Purse (€2,150) for evening.
Why she carries it: Hailey's aesthetic is Sofia-Richie-adjacent but younger and slightly more logo-comfortable. The Andiamo is a shared favourite of the quiet-luxe cohort — Sofia, Kendall, and Hailey have all been photographed with it in 2024-25. The Row Bindle Three is a smaller sleeper hit — a tri-fold clutch-into-shoulder-bag with unmistakable Row silhouette but no marker. Her rhode skincare launches typically show Andiamo variants.
Resale reality: The Andiamo Medium holds €3,400-3,800 at 18 months. The Row Bindle Three holds €3,100-3,400 at 12 months (unusually strong for Row soft-bag construction).
Accessible alternative: Structured Italian leather crossbody at the €255-350 tier. LIETA The Lungo reads similar formality; DeMellier Nano Alexandria (€310) works too.

7. Rihanna — Hermès Kelly + Dior Book Tote

The bag: Hermès Kelly 25 (retail €10,500-14,200 depending on leather; her exotic croc versions are €80,000+) and the Dior Book Tote in navy/black canvas (€2,700-3,300). She has been photographed with over 40 distinct Kelly bags in the past decade.
Why she carries it: Rihanna's bag collection is one of the most-documented private collections in celebrity fashion — she has appeared with Birkins, Kellys, and Constance bags in exotic croc and ostrich variants that retail €40K-140K. This isn't quiet luxury; it's loud luxury done by someone who bought her way past the entire Hermès waitlist mechanic through sheer volume. Her Fenty ventures have generated the capital.
Resale reality: Rihanna's specific past bags occasionally surface at Christie's Handbags auctions with 30-80% "provenance premium" over standard resale.
Accessible alternative: Nothing at accessible-luxury reads Kelly. If you want the structured top-handle Kelly silhouette without the waitlist and pre-spend, a full-grain leather structured tote like The Lungo (€255) reads the material tier, but the exact Kelly silhouette is trademark-protected.

8. Rosé (BLACKPINK) — Saint Laurent Icare + Chanel Vintage

The bag: Saint Laurent Icare Maxi Shopper in black grained calf (€2,200) as her airport bag, and vintage Chanel Classic Flap in caviar (varies by year — vintage 1990s pieces resale €4,500-8,500) at events. She has been a global YSL ambassador since 2020, contract renewed 2024.
Why she carries it: The YSL relationship drives the Icare choice — she wears it consistently in airport paparazzi, which is peak YSL brand exposure. The Icare replaced the Loulou as YSL's dominant airport bag after Anthony Vaccarello's redesign push. Her vintage Chanel choice at Cannes and Met Gala signals investment-piece taste versus the current 8-12% annual Chanel price hike cycle.
Resale reality: The Icare Maxi holds €1,600-1,900 at 12 months. Vintage 1990s Chanel Classic Flap has appreciated 40-70% since 2020.
Accessible alternative: The Icare oversized shopper silhouette is unpatented. Full-grain leather structured shoppers at accessible-luxury pricing exist — LIETA The Lungo at €255 reads the same material tier.

9. Alexa Chung — Loewe Puzzle + Jacquemus Bambino

The bag: Loewe Puzzle Small in tan calf (€2,900) — her signature bag since roughly 2019 — and the Jacquemus Bambino Long (€680) for statement moments. She was one of the earliest UK celebrities to consistently carry Loewe pieces, predating Jonathan Anderson's Dior appointment.
Why she carries it: Alexa's aesthetic is British-editorial-quirky — she picks bags that read design-forward without reading loud. The Puzzle Small in tan is her most-photographed piece; the Jacquemus Bambino is her occasional statement. Both are made in Spain — Loewe in Getafe, Jacquemus outsources across Southern Europe.
Resale reality: The Puzzle Small in tan holds €2,000-2,400 at 24 months. Jacquemus Bambino holds €400-500 (softer resale).
Accessible alternative: The Puzzle geometric silhouette is patented — no honest alternative exists. For the Jacquemus mini-bag statement, the honest read is that mini-bags are impractical; if you want a small daytime crossbody in real leather, DeMellier Nano Alexandria (€310) works.

10. Emily Ratajkowski — Ferragamo Hug + The Row Field Bag

The bag: Ferragamo Hug in polished calf (€2,300) — she has been a Ferragamo ambassador since 2023 — and The Row Field Bag Large (€3,500) for airport rotation. Occasionally the Bottega Andiamo.
Why she carries it: Emrata's Ferragamo relationship is contractual and drives most brand-visible sightings. The Hug is Ferragamo's answer to the Loewe Puzzle — folded geometric silhouette, understated hardware — and priced accordingly. Her Row Field Bag choice signals off-duty preference for shoulder-bag utility over pouch fashion.
Resale reality: Ferragamo resale is thin — the Hug holds €1,300-1,600 at 12 months (softer than Loewe equivalents). Row Field Bag Large holds €2,700-3,100.
Accessible alternative: Full-grain Italian leather shoulder bag at accessible pricing — LIETA The Abbraccio (€295) reads similar unstructured shoulder-bag informality with better resale-relevant material.

11. Dua Lipa — Chanel 22 Bag + Bottega Sardine

The bag: Chanel 22 Bag (Virginie Viard era, €4,800-5,400) — she has been a Chanel ambassador since 2024 — and the Bottega Veneta Sardine (€3,500) for off-duty. Also the Prada Symbole (€2,900).
Why she carries it: The Chanel ambassador relationship anchors her rotation. The 22 Bag is Virginie's soft-slouch answer to the Classic Flap — meant for a younger Chanel customer who finds the Classic Flap too structured/formal. The Bottega Sardine is a chain-handle top-handle that has become one of Blazy's most-collected pieces before he left for Chanel.
Resale reality: Chanel 22 holds €3,500-4,200 at 12 months. Bottega Sardine holds €2,800-3,200.
Accessible alternative: The 22 Bag's soft-slouch silhouette is not directly copyable (interlocking CC is trademarked) but the soft-hobo aesthetic is unprotected. LIETA The Abbraccio at €295 reads similar softness without the CC hardware.

12. Sofia Coppola aesthetic — Row Bindle, Vintage Chanel, small Prada

The bag: The Row Bindle Three (€3,690) or Devon (€3,590) as daily bag, vintage 1990s Chanel Classic Mini (€3,500-6,500) for occasion, small Prada Nylon shoulder revival (€1,850) for casual.
Why the aesthetic matters: Sofia Coppola herself isn't paparazzi-frequent but the "Sofia Coppola aesthetic" — Priscilla, The Virgin Suicides, Marie Antoinette-adjacent film wardrobe — is the reference point that Sofia Richie, Alexa Chung, and dozens of other 2020s style icons cite. Key elements: no visible logos, natural fabrics, tan and cream and dusty pastel palette, silhouettes that read heritage over trend.
Accessible alternative for the aesthetic: Full-grain leather in cream, tan, or dusty rose. Structured but not shiny. Unbranded hardware. LIETA The Lungo in Camel or Cream reads exactly this aesthetic; DeMellier Alexandria in taupe similarly; The Row remains the aspirational tier.

The quiet-luxury conclusion

Across the 12 rotations analysed above, the pattern is consistent: bags without visible logos have won the celebrity rotation game since roughly 2023. The Row is the dominant brand — appearing in 8 of 12 rotations. Bottega Veneta is second — 6 of 12. Loewe is third — 4. Chanel and Hermès continue to serve the aspirational-collector tier. Miu Miu and Prada are having a moment with the younger-fashion-forward wearers (Bella Hadid, Kendall on Cleo).

What's disappeared: the loud logo bag. Louis Vuitton Neverfull appears in almost none of these 2026 rotations (versus dominant in 2018). Gucci Marmont with visible GG hardware is now the "off-cycle" pick. Chanel Classic Flap in caviar still appears but usually at events, not daytime rotation.

What's growing: DeMellier, Cuyana, Polène — the accessible-luxury European bag brands — have started appearing in celebrity paparazzi rotation. Meghan Markle catalysed this in 2018-19; it accelerated in 2023-26. This category didn't exist in celebrity rotation five years ago.

What LIETA Milano makes for this exact conversation

LIETA Milano is an Italian leather-goods maker in the Tuscan district. We work with Walpier Buttero — vegetable-tanned full-grain calf from Castelfranco di Sotto — the same tannery that supplies Hermès's Italian production and the tannery cluster that supplies the Row, Bottega, and Loewe. Bags are hand-finished by 11 artisans in a Scandicci atelier — the district that also stitches for Gucci, Prada, Celine, Bottega, Bally.

We don't do celebrity gifting; we don't do ambassador contracts. What we do is make the material and construction tier of a €2,500 Row or Bottega bag, at €245-295, because we don't operate boutique networks on Rue Saint-Honoré or run Vogue print campaigns.

Currently live: The Lungo (structured leather tote, €255), The Mercato (monogram canvas tote, €245), The Abbraccio (sculpted shoulder-yoke hobo, €295). Camel, cream, dusty rose — the exact quiet-luxury palette Sofia Coppola aesthetics use. Same craft, no markup. Browse the collection →

Frequently asked questions

What bag does Sofia Richie carry?

Primarily The Row Margaux 15 in black nappa calf (€6,290) for evening and Bottega Veneta Andiamo Small in fondant intrecciato (€4,100) for daytime. She has been the most consistent public wearer of quiet-luxury bags (unbranded, understated) since roughly 2023, and her rotations reliably drive resale demand at Fashionphile.

What bag does Meghan Markle carry?

DeMellier Vancouver (€455) and DeMellier New York (€480) are her most-photographed choices; Cuyana Classic Structured Tote (€275) also appears frequently. Evening rotation includes the Loewe Puzzle Small. The "Meghan effect" case — DeMellier sold out globally within 48 hours of her 2018 Australian Royal Tour — is now studied at London Business School.

What bag does Kendall Jenner carry in 2026?

Bottega Veneta Cassette in fondant intrecciato (€3,500) is her most-photographed crossbody. Prada Cleo in brushed leather (€1,950) is her casual daytime rotation. Since summer 2025 she has added The Row Georges Tote (€3,900) to airport photography.

Is quiet luxury really over in 2026?

No — celebrity rotations analysed here show the opposite. The Row and Bottega together appear in 14 of 12 celebrity rotations (some carry both). Logo-forward bags — LV Neverfull, Gucci Marmont — are the ones that have quietly disappeared from A-list paparazzi across 2024-26. The quiet-luxury shift has stabilised as the new normal rather than reverted.

Are there accessible-luxury alternatives to celebrity bag picks?

Yes. Trademark-protected silhouettes (Kelly, Constance, Loewe Puzzle geometry, Bottega intrecciato weave, Chanel diamond quilting) cannot be legitimately copied. But unpatented silhouettes — structured Row Margaux pouch, Row-adjacent Georges tote shape, Cleo crescent shoulder bag — are copyable in material and shape. Polène (€400-700), DeMellier (€300-500), Cuyana (€200-400), and LIETA Milano (€245-295) sit at accessible-luxury tiers using the same or adjacent Italian tanneries as the celebrity picks.